They embarked upon a mission to source ingredients and a formulation that would deliver all the soda flavor, but without the harmful additives that are in so many popular brands. An impossible task? At the time, seemingly, as the industry was not geared towards such pursuits. There were many skeptics. Some even jeered. Imagine that. Jeering. Who does that?
Anyway, those jeerers were soon silenced, when it became apparent that it was not only possible, but happening. A new player was in town — one who crushed the formula for a great tasting, healthy alternative — and they’re shaking in their hydrogenated corn syrup boots.
We brought back five classic American flavors. Flavors we all grew up with. Flavors we felt forced to drink less as we got older, wiser, and healthier. It’s the soda for a young professional, who is unwinding with friends after a hectic work day, or the mom concerned about her family’s well-being, and today’s generation, that knows artificial junk has no place in their bodies or their sodas. Or the jeerer, proven wrong and now enlightened, who cannot wait to taste Just Pop.
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